Gear designed for every day short commutes.
Urban riding protection
What are people actually wearing?
Scooter, moped and moto riders are foregoing gear for short city rides. Gear is simply too much of a hassle.
Why don’t they wear gear?
Dressing Time
Average time to gear up and down is 10 minutes.
Bulky and Heavy
Body gear is bulky and reduces mobility.
Style
Gear has to be incorporated into every day clothes.
Most Common Accident
35% of crashes happen at intersections in cities. Lowside crash impacts the upper extremities: shoulder and elbow.
Body Mapping
Impact
Cooling
Visibility
Prototyping
Daily User Journey
The reason most users don't wear gear is because it is not sufficiently suited for daily use. It is not stylish or comfortable enough.
